Did ‘Clicks’ Really Surpass ‘Bricks’ for Share of US Retail Sales? Not Exactly

The ecommerce giant’s brick-and-mortar expansion is underway, too. Amazon Go is expected to expand to thousands of locations by 2021, and the retailer has plans to roll out physical grocery store locations, distinct from Whole Foods, as early as year-end. Other online-only general merchandise retailers like Wayfair and direct-to-consumer (D2C) brand Casper are moving or plan to move offline as well, illustrating the growing prominence of an omnichannel experience.

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